Studio Lucas Hesse

I created these analog motion graphics to find a different approach to the field of animated typography. Going back to the roots of animation with stop motion and creating frame by frame have an huge impact about the aesthetic of the videos. The animations feel much more lively, rougher, have more character through their imperfection. For me, the right counterpart to the same straight computer-generated motion graphics I made during the last years. It's very refreshing to work on this growing motion series alongside the commissioned projects and to keep exploring new ways to create analog and typographic animations.